Marvel and Mouse
http://www.keithsneatstuff.com/bm2/news-opinion/magic-coming-to-your-neighborhood.shtmlMagic coming to your neighborhood!
Steve Jobs convinces Disney to re-imagine its retail. It looks like a mini theme park at every location.
George Anderson at retailwire.com has a good over view:
"The Walt Disney Company, with an assist from Steve Jobs and Apple's retail operations group, is undertaking a major remodeling effort at its 340 Disney Store locations in the U.S. and Europe. The plan is to take some of excitement of the Magic Kingdom and transplant it into the store environment. The new concept is called Imagination Park. "
"Disney plans to spend about $1 million per store to create the new experience that makes use of interactive technology and entertainment to draw shoppers into locations and keep them there"
This number makes my head explode! I think there are three Disney stores in the Dallas metroplex. As a retailer myself I know what it takes to remodel a retail location. A million is VERY significant... and very exciting.
Forget the kids! I may never get my wife out of there.