Marvel and Mouse

Mashable gives an overview of Alice in Wonderland's foray into social media:

Tim Burton’s 3D epic “Alice in Wonderland” doesn’t hit theaters until March 2010, but Walt Disney Pictures is already utilizing social media to spread the word about it. Disney started a Facebook campaign for the film in July and this week has used the service to show off two new posters from the film (a third is on the way).

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